Beer Market – Japan

Market Statistics

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Size in 2023: USD 18.7 Billion

Market Forecast in 2032: USD 28.3 Billion

Growth Rate (CAGR) 2024-2032: 4.5%

According to the IMARC Group, the Japan beer market size reached USD 18.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 28.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032. The market is driven by craft beer growth, premiumization trends, innovative flavors, and rising demand for low-alcohol alternatives.

Japan Beer Market Trends and Drivers:

Evolving Consumer Preferences:

• Increasing health consciousness.
• Demographic shifts influencing demand.

Impact of Demographics:

• Aging population reducing traditional beer consumption.
• Younger consumers favoring lower-alcohol and non-alcoholic beverages.

COVID-19 Pandemic Effects:

• Shift toward home consumption over on-premise drinking.
• Breweries expanding canned and bottled beer offerings for at-home enjoyment.

Focus on Premium and Craft Beer:

• Major breweries targeting consumers seeking unique, high-quality options.
• Growth in premium and craft beer segments diversifying the market.

Innovation and Sustainability:

• Breweries adopting eco-friendly production practices and recyclable packaging.
• Emphasis on energy-efficient brewing methods aligning with environmental commitments.

Collaborations and New Flavors:

• Partnerships between Japanese and international breweries.
• Introduction of new flavors and styles to cater to adventurous younger consumers.

Role of E-Commerce and Digital Marketing:

• Increased online shopping for alcoholic beverages.
• Direct consumer engagement through digital marketing strategies.

Future Growth Drivers:

• Product variety, including health-oriented options.
• Environmentally conscious practices maintaining consumer interest.
• Sustainability trends shaping long-term market growth.

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Japan Beer Market Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

 Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free

Breakup by Flavor:

• Flavored
• Unflavored

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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